Privacy Policy


By accessing or using our website, or providing information to us on our website, you agree to the terms and conditions of this Privacy Policy. 


What Information Do We Collect? 

To buy our products or services, you must provide personal information, including your name, address, email address, phone number, credit card details and other identifying information. 

If you do not provide personal information when purchasing one of our products or services, we cannot confirm your purchase or fulfil your booking. 

When you register with BOOKING-MADEIRA.COM or subscribe to our newsletter, we ask for personal information, including your name and email address, and other information such as your home country. 

When you visit BOOKING-MADEIRA.COM, our web server recognizes and collects your IP address, attached by your Internet Service Provider, and does not identify you. 

You can contribute to the site in several ways, including writing reviews that we can use for promotional purposes. 


Cookies and How We Use Them 

“Cookies” are pieces of information saved by your web browser on your computer’s hard disk. The server can only identify your computer and not you personally.

First-Party Cookies: At BOOKING-MADEIRA.COM we make use of cookies to store your preferences, record session information, collect information on how you visit and access our website, and to adapt our web pages to your needs. 


How We Use and Disclose Your Personal Information

 We use your personal information to: 

  • Provide you with the information you request about our products 
  • Send you email marketing messages and information 
  • Fulfil your bookings 
  • Confirm your purchases 
  • Make sure you are correctly billed 
  • Measure and record demographic details about our customers 
  • Target the content for email marketing messages to match your interests better.

We share some personal information with our service partners (e.g. service providers) who will fulfil the purchases you have made from us: your name and your local contact details, if you provide them (e.g., your hotel name for pickups and drop-offs, your local phone number, your mobile phone number, etc.). 

We may also use or disclose Personal Information as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with the legal process; (c) to respond to requests from public or government authorities, including public or government authorities outside your country of residence; 


Email Communications You Can Expect to Receive from BOOKING-MADEIRA.COM 

We may send you marketing emails with information about BOOKING-MADEIRA.COM deals, destination and product news, programs, etc., and other special promotions that we believe that you will find valuable, interesting or informative. 

If you are no longer interested in receiving future email marketing communications from BOOKING-MADEIRA.COM, you may unsubscribe by following the directions and link included in each email marketing message we send. 

When you register as a BOOKING-MADEIRA.COM member, you may click on “My Account” (at the top of any page of our website) and update your “Account Settings.” 

You may email and ask to be unsubscribed by including your name, email address, and the words “unsubscribe” in the subject or message body. 

Please note that, even if you opt-out of receiving future marketing communications from BOOKING-MADEIRA.COM, we will continue to send you emails about your purchases and bookings, and administrative information such as changes to our terms, conditions and policies. 

If you make a booking or buy on our website, we may also send you information about new products.


Our Distribution Partners and Suppliers 

Our products are available through our partners and suppliers, which may have privacy policies that differ from BOOKING-MADEIRA.COM ‘s Privacy Policy. 

You should be aware that they may need other personal information (such as health or physical fitness information) to find whether you can take part in an activity. 

You should read and rely upon the relevant supplier’s or partner’s Privacy Policy only if BOOKING-MADEIRA.COM does not collect this information from you directly. 


Our Security and Storage Measures 

At BOOKING-MADEIRA.COM, we seek to maintain the integrity and security of your personal information. 

We use industry-standard encryption protocols when receiving and transferring your personal information. In fact, when you send Personal Information to us over the Internet, we first require that a “secure session” be established using Secure Socket Layer (SSL). 

We seek to store your Personal Information in secure operating environments that are not accessible to the public, and to have security measures in place at our physical facilities to protect against the loss, misuse or alteration of your Personal Information by our employees or third parties. 

However, no data transmission over the Internet or data storage environment can be guaranteed to be 100% secure, so we cannot give an absolute assurance that the information you provide to us will be safe at all times. 

BOOKING-MADEIRA.COM will not be held responsible for events arising from unauthorized access to your personal information. 

BOOKING-MADEIRA.COM will rely on you telling us if you experience any unusual events that may indicate a breach in your information security. We will then seek to investigate whether the security breach was related to the data transmissions from or to BOOKING-MADEIRA.COM and let you know what steps can be taken and have been taken to help rectify the problem. 

Further action, such as reporting incidents to the police or other proper authorities, may also be required. 


Changes to Our Privacy Policy 

We know that our business will continue to evolve as we introduce new products, and from time to time, this Privacy Policy may be reviewed and revised. 

BOOKING-MADEIRA.COM reserves the right to change this Privacy Policy by posting the changes on its website. You can find when this Privacy Policy was last updated by reviewing the “LAST UPDATED” legend below. 


Contacting Us 

For BOOKING-MADEIRA.COM services, you can access and update your registration and personal information online. 

To correct or update any other personal information, or if you have questions about BOOKING-MADEIRA.COM‘s Privacy Policy, please email us to 


Last updated: January 26, 2020