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Privacy Policy – LUX MADEIRA

1. Who We Are

Our website address is https://www.luxmadeira.com.

By accessing or using our website, or by providing information to us through it, you agree to the terms of this Privacy Policy.

2. What Personal Data Do We Collect and Why?

Contact Forms

To purchase our products or services, you must provide personal information, such as your name, address, email address, phone number, and other identifying data.

If you do not provide this information, we cannot confirm your purchase or fulfil your booking.

When registering on https://www.luxmadeira.com or subscribing to our newsletter, we may ask for additional information such as your country of residence.

At checkout, you may also choose to receive an invitation to review your experience with LUX MADEIRA. If you tick the relevant checkbox, you consent to receiving a one-time email from CusRev (an independent reviews service) containing a dedicated review form. This feedback is used exclusively to improve our services.

For review invitations, CusRev acts as a data processor on our behalf and handles your data in accordance with our instructions and applicable data protection laws.

3. Who on Our Team Has Access

Designated members of our team (e.g. Administrators and Shop Managers) have access to:

  • Order information (e.g. items purchased, scheduled service dates, and special requests such as dietary or mobility needs)

  • Customer information (e.g. name, email address, phone number, and hotel details)

This access enables us to fulfil orders, process refunds, and provide customer support.

4. Comments

When visitors leave comments on the site, we collect the data provided in the comment form, along with the visitor’s IP address and browser user agent string, to help detect spam.

An anonymised hash created from your email address may be sent to the Gravatar service to check if you are using it. Gravatar’s Privacy Policy

After comment approval, your profile picture (if available) becomes visible to the public.

5. Cookies

Cookies are used for:

  • Saving your comment information for future use

  • Checking browser compatibility on login

  • Storing login credentials and display preferences

Cookies do not store sensitive personal data unless provided voluntarily. You can manage cookie preferences via your browser settings.

6. Embedded Content from Other Websites

Articles or media may include embedded content (e.g. videos, images, articles) from other websites. These behave as if you had visited those websites directly and may collect data, use cookies, and track your interactions.

7. Analytics and Data Usage

We use your personal information to:

  • Provide the information or service you requested

  • Send marketing communications (if consent is given)

  • Process and confirm bookings

  • Issue invoices and process payments

  • Gather statistical and demographic data

  • Personalise marketing content based on your preferences

8. What We Collect and Store

During your visit, we collect:

  • Products you view

  • Your IP address, browser type, and estimated location

  • Your shipping address (to calculate shipping and taxes)

We use cookies to maintain cart content.

When you purchase from us, we collect:

  • Name, billing/shipping address, email, phone number

  • Payment details (credit card/bank)

  • Optional account details (username/password)

This data is used to:

  • Manage your account and orders

  • Handle support requests, refunds, and complaints

  • Prevent fraud and ensure website security

  • Comply with legal obligations (e.g. tax compliance)

  • Improve our services

  • Send marketing communications (if consented)

9. Legal Basis for Processing

We process your data based on:

  • Your consent (e.g. newsletters, review invitations)

  • Performance of a contract (e.g. bookings)

  • Legal obligations (e.g. invoicing, tax)

  • Legitimate interests (e.g. improving services), provided your fundamental rights are not overridden

10. Data Retention

We retain your data only for as long as necessary for the purposes described above or as required by law.

  • Order data is stored for 5 years (legal/tax reasons)

  • Comments and metadata are stored indefinitely

  • Account data is retained while your account remains active

11. Data Sharing

We share your data only with third parties essential to providing our services:

Payment Processors:

Stripe and PayPal process your financial data. Please refer to their privacy policies:

Partners and Service Providers:

We share relevant data (e.g. your name, hotel, and contact number) with our local partners responsible for delivering services. Where applicable, you should consult the privacy policies of these third-party suppliers.

12. Your Rights

Under the GDPR, you may:

  • Request access to the data we hold about you

  • Request correction or deletion of your data

  • Object to or restrict processing

  • Withdraw consent at any time

  • Request data portability

To exercise these rights, contact us at: info@luxmadeira.com

13. Data Transfers and Security

Your data is transmitted securely using SSL encryption. We store it in secure environments with restricted access.

Although we take all reasonable precautions, no system is 100% secure, and we cannot guarantee the absolute security of your data.

LUX MADEIRA is not responsible for unauthorised access due to circumstances beyond our control.

14. Data Breaches

If you suspect a breach of your data security, please notify us immediately. We will investigate the issue and, if necessary, inform the competent authorities and affected individuals.

15. Third-Party Data and Profiling

We collect IP addresses for security and analytical purposes. We do not engage in fully automated profiling that has legal or similarly significant effects on users.

16. Marketing Communications

You may receive:

  • Booking and administrative emails

  • Marketing emails (if consent is given)

  • Invitations to review your experience

You may unsubscribe at any time by clicking the link in the email, changing your account settings, or emailing info@luxmadeira.com.

Even if you opt out of marketing, you will still receive service-related emails (e.g. order confirmations, policy updates).

17. Contacting Us

To access, update or delete your data, or for any privacy-related inquiries, please contact us at:

📧 info@luxmadeira.com
🌐 https://www.luxmadeira.com

18. Changes to This Policy

This policy may be updated periodically. The latest version is always available on our website.

Last updated: May 6th, 2025