Who we are

Our website address is https://luxmadeira.com.

By accessing or using our website, or providing information to us on our website, you agree to the terms and conditions of this Privacy Policy. 

What personal data we collect and why we collect it

Contact forms

To buy our products or services, you must provide personal information, including your name, address, email address, phone number and other identifying information. 

If you do not provide personal information when purchasing one of our products or services, we cannot confirm your purchase or fulfil your booking. 

When you register with https://luxmadeira.com or subscribe to our newsletter, we ask for personal information, including your name and email address, and other information such as your home country. 


When visitors leave comments on the site, we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in your comment.


If you leave a comment on our site, you may opt into saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We use your personal information to: 

  • Provide you with the information you request about our products 
  • Send you email marketing messages and information 
  • Fulfil your bookings 
  • Confirm your purchases 
  • Make sure you are correctly billed 
  • Measure and record demographic details about our customers 
  • Target the content for email marketing messages to match your interests better.

Who we share your data with

Our products are available through our partners and suppliers, which may have privacy policies that differ from LUX MADEIRA‘s Privacy Policy.

We share some personal information with our partners (e.g. service providers) who will fulfil the purchases you have made from us: your name and your local contact details, if you provide them (e.g., your hotel name for pickups and drop-offs, your local phone number, your mobile phone number, etc.).

You should be aware that they may need other personal information (such as health or physical fitness information) to find whether you can take part in an activity. 

You should read and rely upon the relevant supplier’s or partner’s Privacy Policy only if LUX MADEIRA does not collect this information from you directly.

We may also use or disclose Personal Information as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with the legal process; (c) to respond to requests from public or government authorities, including public or government authorities outside your country of residence;

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is, so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights do you have over your data

If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Additional information

How we protect your data

At LUX MADEIRA, we seek to maintain the integrity and security of your personal information. 

We use industry-standard encryption protocols when receiving and transferring your personal information. In fact, when you send Personal Information to us over the Internet, we first require that a “secure session” be established using Secure Socket Layer (SSL). 

We seek to store your Personal Information in secure operating environments that are not accessible to the public and to have security measures in place at our physical facilities to protect against the loss, misuse or alteration of your Personal Information by our employees or third parties. 

However, no data transmission over the Internet or data storage environment can be guaranteed to be 100% secure, so we cannot give an absolute assurance that the information you provide to us will be safe at all times. 

LUX MADEIRA will not be held responsible for events arising from unauthorized access to your personal information. 

What data breach procedures we have in place

LUX MADEIRA will rely on you telling us if you experience any unusual events that may indicate a breach in your information security. We will then seek to investigate whether the security breach was related to the data transmissions from or to LUX MADEIRA and let you know what steps can be taken and have been taken to help rectify the problem. 

Further action, such as reporting incidents to the police or other proper authorities, may also be required.

What third parties we receive data from

When you visit LUX MADEIRA, our web server recognises and collects your IP address, attached by your Internet Service Provider, and does not identify you. 

What automated decision-making and/or profiling we do with user data

Email Communications You Can Expect to Receive from LUX MADEIRA.

We may send you marketing emails with information about LUX MADEIRA deals, destination and product news, programs, etc., and other special promotions that we believe that you will find valuable, interesting or informative. 

If you are no longer interested in receiving future email marketing communications from LUX MADEIRA, you may unsubscribe by following the directions and link included in each email marketing message we send. 

When you register as a LUX MADEIRA member, you may click on “My Account” (at the top of any page of our website) and update your “Account Settings.” 

You may email info@luxmadeira.com and ask to be unsubscribed by including your name, email address, and the words “unsubscribe” in the subject or message body. 

Please note that, even if you opt-out of receiving future marketing communications from LUX MADEIRA, we will continue to send you emails about your purchases and bookings, and administrative information such as changes to our terms, conditions and policies. 

If you make a booking or buy on our website, we may also send you information about new products.

Industry regulatory disclosure requirements

Changes to Our Privacy Policy 

We know that our business will continue to evolve as we introduce new products, and from time to time, this Privacy Policy may be reviewed and revised. 

LUX MADEIRA reserves the right to change this Privacy Policy by posting the changes on its website. You can find when this Privacy Policy was last updated by reviewing the “LAST UPDATED” legend below. 

Contacting Us 

You can access and update your registration and personal information online for LUX MADEIRA services. 

To correct or update any other personal information, or if you have questions about LUX MADEIRA’s Privacy Policy, please email us to info@luxmadeira.com. 


Last updated: January 26, 2020